Club Pilates Modernizes Digital Presence with New Website

Enhanced platform aims to deliver a seamless user experience and localized features to drive member growth

IRVINE, Calif. (Oct. 6, 2026) – Club Pilates, the world's largest Pilates brand by number of studios, announced today the launch of its modernized website, designed to elevate the brand's digital experience, drive member acquisition, and support local engagement for its 1,300+ studios across the U.S. & Canada.

"Our digital experience should reflect the strength, relevance, and inclusivity of the brand today, ensuring Club Pilates remains accessible and appealing to everybody,” said Tianna Strateman, President of Club Pilates. “The website work was guided by technical expertise, consumer behavior, and competitive insights. In seamlessly blending these elements, we’ve elevated the member journey, streamlined studio discovery, and enabled prospective members to discover Club Pilates.”

Key Functionality and Benefits of the New Web Experience Include:

• A Modern, Intuitive User Experience: Visitors can effortlessly navigate class offerings, explore studio locations, and discover the core benefits of the Club Pilates experience through a refreshed, contemporary design.
• Frictionless Class Booking: Streamlined digital paths guide potential members directly from exploring the brand to scheduling their introductory class.
• Centralized Local Studio Information: Real-time class schedules, instructor profiles, studio details, and special offers are unified to deliver a personalized experience for every community.
• Instructor Training: Dedicated portal and resources make it easier to attract top teaching talent and support the growth of the Club Pilates instructor community.
• Scalable Foundation for Future Innovation: Built on flexible architecture, the platform supports ongoing digital enhancements and sustainable growth across Xponential Fitness's global footprint.

As the brand approaches its 20th year in business in 2027, the website is one of the many steps Club Pilates is taking to modernize its brand identity, expand its community, and foster the loyalty that has sustained the brand for nearly two decades.

ABOUT CLUB PILATES: 

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises ten years running, Inc. Magazine's Inc. 5000 lists multiple times, and honored with Forbes' Best Customer Service Award. Club Pilates offers extensive training certification for its instructors, including its 450-hour training program. Club Pilates is headquartered in Irvine, CA and is part of the Xponential Fitness family of brands, a leading curator of boutique health and wellness brands. To learn more about Club Pilates, visit https://www.clubpilates.com.