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Club Pilates Set to Expand in South Korea Through Master Franchise Agreement


IRVINE, Calif. (October 31, 2019) – Club Pilates, the nation’s largest and fastest-growing boutique Pilates franchise continues to “strengthen its core” in international markets with a recently signed Master Franchise Agreement in South Korea. The massive development, which will bring 100 Club Pilates studios to the country over the next five years, marks another major milestone for the brand in Asia following its agreement in March to open 165 studios in Japan. Club Pilates was also part of a multi-brand agreement signed in June to bring boutique fitness offerings to Saudi Arabia.

Backed by Xponential Fitness – a curator of leading boutique fitness brands across every vertical including Pilates, barre, indoor cycling, rowing, dance, stretching, yoga and running – Club Pilates first made its international debut in Canada in August 2018. Since then, boutique fitness has rapidly gained popularity across the globe, and Club Pilates is seizing the opportunity to introduce its low-impact, niche fitness concept centered on a mind-body connection to populations beyond North America.

The South Korean agreement is with Steven Lee, the former CEO of Pizza Hut Korea, and his company XFactor Fitness Limited, which is based in Seoul. XFactor will open a pilot studio of Club Pilates in Seoul by January 2020 and will launch franchising efforts shortly thereafter. After the Club Pilates debut, XFactor is slated to bring other Xponential Fitness brands to the country beginning in late 2020.


“South Koreans are early adopters of global fitness trends,” said John Kersh, Chief International Development Officer for Xponential Fitness. “We believe Club Pilates and other Xponential Fitness brands will quickly become market leaders as Korean consumers experience our wide variety of classes, welcome environment and outstanding instructors.”

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