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Men weren't doing Pilates. So this company changed its color scheme (and made $27 million)

Published Aug 16 2017 in Inc. Magazine

You could call Anthony Geisler a fitness maven, but turnaround expert would be even more appropriate. When Geisler acquired the Club Pilates Franchise in March 2015 (the terms of the deal were not disclosed), it was doing $2.9 million in sales and maintained 30 locations. According to its founder, Allison Beardsley, once the business grew to that level, she recognized that managing it was not her skill set. "I'm totally a visionary birther of new ideas. I'm not a manager of growth," said Beardsley, who owns three studios in Nevada and is not involved in the business aspects of Club Pilates. "It was no longer lifting up my spirits as a business owner."

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